Innovating the Fan Experience
Southeastern Conference
Merging tradition and emerging tech
Introduction
Immersive next-gen brand experience
Connecting IRL x Digital to celebrate the biggest moment in SEC History, XR Hall of History and hologram experience welcomed UT and OU to the conference for Media Day 2024. Creating next-practices for tomorrow.
No items found.
Results
Spot the right patterns in culture
PROTOTYPE SPRINT Challenge: how could we reuse existing assets in a new way? Result: Combining high-speed holographic displays and XR technology to create real-time, larger-than-life visuals with existing assets 70/20/10 test-and-scale framework 70% of resources on proven strategies 20% on refinement 10% on bold experimentation Tradition and technology working hand in hand to create immersive, unforgettable experiences.
