Beating Out Google for the Webby People’s Choice Award for Best UX
No bartender. No problem.
The problem: People want cocktails at home, but most don’t have the tools, recipes, or confidence—so “7UP as a mixer” stays an intention, not a behavior. What I built: Using AI-powered insights and machine learning, we created 7UP Digital Bartender—a mobile experience that helped people mix great drinks without bar tools. It wasn’t a campaign page. It was a utility: fast, simple, and designed to convert curiosity into action. How it scaled: We promoted the tool across Drizly and major social platforms (Facebook, Instagram, Snapchat, YouTube), then partnered with Tasty to integrate it into recipe videos—driving the brand’s highest-performing content and turning the experience into a repeatable content system.
Results (behavior + intent): Visitors were 33% more likely to stay on-site 487% increase in time spent on the experience Ads featuring the tool delivered the year’s highest lifts in message association and purchase intent Recognition: 2019 Webby Awards — People’s Voice Winner, Best User Experience (beating out Google) National ADDY (American Marketing Federation) Why it matters: This is what “AI as capability” looks like in the real world—utility first, adoption by design, and performance you can defend.
