Prototype → Scale: Modern craft for a 144–year–old brand

Introduction

Modern craft

Crazy Water has 144 years of heritage and wanted to modernizing without losing its soul, and doing it at a pace the market actually rewards. We built a prototype-to-scale production system using next-gen techniques to rapidly explore creative territory, pressure-test what worked, then scale winners into finished assets. Built: rapid V1–V3 creative iteration • AI-assisted pre-viz + production • modular asset system designed for volume Designed for: speed • cost-efficiency • breakthrough craft • consistency at scale

Crazy Water website hero showing vintage-styled ‘Hydrating Crazy Texans Since 1881’ headline with floating bottles and a black-and-white cowboy portrait.

1.0 Static’ describing stock photo + retouching; shows a vintage cowboy image next to a modern selfie recreating the bottle-hat look

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V2.0 Animated’ listing Unreal Engine and Live Link Face; shows a collage of animated cowboy characters wearing Crazy Water bottle hats.

Results

Faster and better than ever.

Next-gen production techniques delivered cost-effective, breakthrough work—without slowing down to “do innovation.” The system cut time-to-first-asset by 60% and supported 34% YoY sales growth. 34% YoY sales growth • -60% time-to-first-asset • repeatable prototype → scale model

V3.0 Environment’ highlighting 60% reduction in production time; shows a 3D character dancing in a grassy scene with a face-capture inset.